Skip to content
Pablo Bertero talking to camera

About

I experiment with AI. I write it down.

I’m Pablo. I started as a designer, then spent years running marketing and content teams across Latin America, Europe and the UK. Today I lead AI-driven marketing transformation for one of the world’s largest agency networks. The opinions on this site are mine, not my employer’s.

I’ve been experimenting with AI on my own time for about three years, since I first asked ChatGPT to help pick fairer 5-a-side football teams from years of match results. Since then I’ve built things I never wrote down: a voice-based AI platform with ElevenLabs, an AI-designed t-shirt line, an idea for AI-made children’s books.

3001 started as a weekend project. I got obsessed with Claude — obsessed enough to run three terminals at once while watching Argentina play on a Saturday. I wanted to see how far I could take it: Claude, n8n, Airtable, Supabase, a stack of integrations, wired together. Tinkering with no real problem to solve is pointless, so I picked one: finding the AI events and webinars actually worth your time is genuinely painful. That became 3001.

Now I’m writing it down here, properly: what I pick, what I try, what actually works. I’m Argentinian, so expect it straight. My English isn’t perfect. That’s fine. Clear beats polished.

What you’ll find here

  • What matters

    A topic worth your attention, with my take.

  • My take

    My quick reaction to something that just happened.

  • I tried

    My own experiments and platform reviews.

  • I helped

    Helping a real person do something with AI.

  • Worth your time

    Events and webinars I would go to.

How it’s made

I choose what to write about and what’s worth your time. AI helps me research and find things. The opinions, and the mistakes, are mine.