Pablo BerteroThe AI guy who can’t stop building things

You’re living the future.

You get to play with some seriously cool-ass AI stuff. So do I. Here’s what I’m learning along the way.

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What matters12 Oct 20262 min read

Slow down, after me

"AI is less regulated than milk," says Microsoft's leadership, asking for an emergency brake. Elon Musk and Sam Altman back a slowdown too. But who's actually stopping? Not Trump: "Whoever wins AI, WINS!" So build your own safety net. It isn't coming from the tech giants, or from Washington.

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Worth your time

My quick takes on what just happened, and upcoming AI events in the UK and online that match what this site is about. The ones marked “My pick” I chose myself.

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My take

29 Sep 2026The First AI Mascot Beauty Contest Is OnMeta has Muse. OpenAI now has dots. The race to AGI is having its Pixar stage — cute mascots on top of powerful agents, getting closer to you, your data and your buying.

My take

27 Sep 2026Sharpen the AxeAbraham Lincoln's axe line is the best prompting advice I know: most bad AI output is a bad brief. And if you don't know how to write the brief, ask the model to write it for you — then save it so you never write it again.

In personTop match

Tue 13 Oct · 18:30AI, Startups, Entrepreneurs, eCommerce & Investors | Business Networking LondonLondon Entrepreneur & Startup Network – Tech, Biz, eCommerce · 48 Marsh Wall, London E14 9TP, UK, Qibo Skybar

In personTop match

Thu 15 Oct · 14:00Agentic Work with Google Cloud & Searce4-5 Bonhill Street, London, UK

In personTop match

Wed 21 Oct · 18:00AWS AI In Practice #7AutogenAI, London, UK

In person

Thu 29 Oct · 18:00Build with OpenAI CodexPLATF9RM Brighton - Coworking, Offices & Events, Brighton, UK

3001 Weekly

Every Tuesday morning: a few events worth your time, the latest thing I wrote, and what I’m trying next.

More to read

Longer pieces. Dates are shown so you know how fresh each one is.

What matters23 Sep 2026

Make Time for Change

Nobody needs convincing that AI matters anymore. Getting senior people to carve out time for it is another story. The fix isn't more of their time. It's backing the people who are already obsessed.

What matters16 Nov 2025

Can You Fall in Love with AI?

We already say thank you to ChatGPT. What happens when AI companions start to meet our emotional needs: the risks, the opportunity, and the question of what part of love needs another human.

What matters11 Nov 2025

Are You Ready for Robots?

Humanoid robots like NEO are entering homes. What changes when robots go from awe to appliance, and who decides what they do.

What I’m trying next

The things I’ve built with AI over the last three years, and never wrote down. Now I do.

I triedComing up

How I started: ChatGPT picks my 5-a-side teams

Three years ago I asked ChatGPT which teams would be better, using past results and scores. What worked, and what I would do differently now.

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I triedComing up

The voice chat I built with ElevenLabs

A platform where you talk to an AI out loud. How it came together without me being a coder.

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I triedComing up

Children’s books made with AI

An idea I had for kids’ books, made with AI tools. What I tried.

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Hi, I’m Pablo. I lead AI marketing transformation by day, and I try AI myself so I can explain it in words people actually use. I’m Argentinian, so expect it straight.

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